Wheeler Health

Connecting communities to healthcare services through thoughtful, user-centered design.

Overview

Wheeler Health is a trusted, community-focused healthcare organization providing comprehensive medical, behavioral health, and social services to individuals and families across Connecticut.

The challenge

Their previous website no longer reflected the breadth of their offerings or the accessibility their mission is built on. With so many people relying on Wheeler as a first point of care, they needed a digital experience that made it easier for visitors to quickly find the right services and take action.

Our Solution

Wheeler partnered with GO to redesign their website with a modern look, improved navigation, and a deeply user-centered experience.

The GO Approach

Our focus was to deliver a digital platform that truly puts people first—mirroring the values that define Wheeler’s work in the community. To achieve this, we:

Modern visual system and alignment with mission

Redesigned the full site with a clean, modern visual system that more accurately reflects Wheeler’s mission, warmth, and credibility.

Improved user journeys

Streamlined site navigation so patients, families, and caregivers can quickly access services, locations, and resources.

Better experience for users

Enhanced the user experience to remove friction, clarify next steps, and support a wide range of visitors with varying needs.

Content structure

Elevated content structure to clearly present Wheeler’s service lines across medical care, behavioral health, addiction recovery, and community-based programs.

Future-ready CMS to support growth

Built a flexible, future-ready site that supports ongoing updates and organizational growth.

The new WheelerHealth.org creates a clearer, more welcoming entry point for individuals seeking care—right when they need it most.

Conversion & Impact Data

The redesigned website gives Wheeler Health a stronger, more accessible digital foundation, which results in:

Improved ease-of-use, helping visitors quickly connect with the care or service they’re searching for.

A more intuitive experience, reducing barriers for users navigating complex healthcare needs.

Increased engagement with clearer pathways to services, appointments, and resources.

A mission-aligned brand presence, ensuring Wheeler’s compassion and community-first values come through at every touchpoint.

The result is a digital environment that supports Wheeler’s commitment to expanding access, improving outcomes, and providing exceptional care for communities across Connecticut.