Baker Center
Transforming a legacy mental health leader’s digital presence into a modern, mission-driven platform.
Overview
The Baker Center is a nationally recognized leader in children’s mental health and special education—known for delivering world-class care, conducting groundbreaking research, consulting with schools and agencies, and shaping mental health policy and best practices nationwide.
The challenge
After years of partnership on print, video, and storytelling initiatives, The Baker Center approached GO to take on a critical transformation: rebuilding a website that had become outdated, difficult to manage, and reliant on an antiquated CMS.
Our Solution
They needed a modern digital platform that could reflect the depth of their work, support diverse audiences, and make essential resources easier to access.
The GO Approach
To bring The Baker Center’s mission to life online, our team executed a full redesign and development overhaul focused on clarity, accessibility, and trust. We delivered:
Contemporary visual design
A modern, intuitive website design that highlights their programs, expertise, and impact in children’s mental health.
Improved content architecture & site map
A reorganized information structure to help families, educators, clinicians, researchers, and policymakers easily find what matters most to them.
Better user experience
Enhanced UX and navigation to improve readability, reduce friction, and create a more welcoming experience for a sensitive subject area.
Flexible CMS for future updates
A powerful, future-ready CMS, replacing their outdated platform with a system that supports ongoing updates, resource expansion, and organizational growth.
Accessibility with intention
A design approach rooted in empathy and accessibility, ensuring the site is not only beautiful but functional for all users.
The result is a digital presence that finally reflects the quality of The Baker Center’s work—and the heart behind it.
Conversion & Impact Data
With the new site launched, The Baker Center now benefits from:
A far more organized and accessible resource hub, making it easier for families and professionals to access services.
Improved engagement and navigation clarity, reducing drop-offs and increasing time spent exploring programs and research.
A streamlined backend, empowering their team to update content and add new resources without technical barriers.
A significantly elevated brand presence, aligning their digital identity with their national reputation as leaders in children’s mental health.
The new platform strengthens their ability to reach families, inform practitioners, support researchers, and advance the conversation around children’s mental health.
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