Marketing, Video, Creative
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Case study: GO created an integrated vaccine awareness campaign for Connecticut Department of Public Health with…
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Making History at the Hall
Never has an active NBA player been featured inside the walls of the Hall of Fame with their own exhibit dedicated to their career.
Until now.
When the Hall decided to open its first-ever exhibit honoring an active player, the launch had to feel just as memorable as the moment itself. That's where we came in.
Working alongside the Hall, we helped drive awareness around the opening of Stephen Curry: Beyond the Arc through a fully integrated marketing campaign designed to build excitement before opening day and create an experience that extended far beyond the exhibit doors.
Concept
A campaign for a one-of-a-kind moment
This wasn't just another exhibit opening. It was the Hall breaking tradition to celebrate one of the most influential players the game has ever seen.
Our goal was to create a campaign that matched the significance of that decision. Every piece of creative was built to spark curiosity, build anticipation, and remind basketball fans that this wasn't a look back at history. It was history being made in real time.
Approach
Building excitement from every angle
Launching an exhibit like this takes more than a few ads. It takes dozens of pieces working together to tell one story.
We partnered closely with the Hall throughout the process, developing everything from teaser videos and animation to social content, radio, digital advertising, and on-site materials. As approvals evolved and new opportunities came up, we kept the campaign moving while making sure every touchpoint felt connected.
Deliverables included:
- Launch video and animated teaser
- Website content and digital assets
- Social media campaign
- Influencer strategy and content
- Radio advertising
- Print and promotional materials
- Environmental graphics and floor decals
- Visitor takeaway pieces
- Retail merchandise concepts
The goal was simple: wherever someone first heard about Beyond the Arc, the experience felt like part of the same story.
Result
A launch worthy of the moment
When Stephen Curry: Beyond the Arc opened at the Basketball Hall of Fame, it wasn't just the debut of a new exhibit. It marked the first time the Hall had ever dedicated an exhibit to a player who is still actively competing.
We're proud to have helped tell that story.
From the first teaser to the final exhibit graphics, every piece of the campaign worked together to introduce fans to a one-of-a-kind experience and celebrate a player whose impact on the game is still unfolding. It's the kind of project we love being part of: a great story, a great partner, and a chance to help create something people will remember.
