Bringing Broadway-Caliber Energy to the Digital Stage

City Springs Theatre Company (CSTC) is a performing arts destination in Atlanta, Georgia, known for delivering Broadway-quality musicals and theatrical productions to the Sandy Springs community. Beyond the mainstage, CSTC is deeply invested in the future of the arts through a robust lineup of education programs designed to inspire, train, and elevate the next generation of young performers.

As the company continues to grow, their digital presence has to grow with it. CSTC came to us ready for a refresh that would reflect the caliber of their productions, strengthen brand recognition, and create a more intuitive experience for both patrons and students.
 

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The Goal

CSTC needed a reimagined brand and website that could:

• Increase public awareness and elevate brand credibility
• Tell their story in a visually dynamic, creative way that matches the quality of their productions
• Simplify how users discover and enroll in education programs
• Better serve both loyal patrons and first-time visitors with clear, engaging user journeys that encourage exploration and action

 

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Our Approach

We partnered closely with CSTC to refresh their visual identity while designing a user-first website that feels as polished and professional as their performances. The result is a cohesive brand and digital experience that reflects their maturity, artistry, and community impact.

 

Brand Refresh

We introduced a modernized logo and visual brand system that elevates CSTC’s reputation and helps them stand out in the performing arts space. The new identity feels confident, contemporary, and stage-ready, without losing the warmth and accessibility that defines the organization.

 

Enhanced UI/UX Design

The new website features a clean, bold layout paired with lively imagery and integrated video footage. A streamlined site structure allows visitors to quickly explore upcoming shows, purchase tickets, review subscription options, and find ways to support the theatre.

 

Optimized Education Experience

To better support CSTC’s education mission, we redesigned how programs are displayed and discovered. By consolidating categories and introducing clear labels, filters, and interactive elements, users can now easily browse, compare, and sign up for programs that fit their interests.

 

Mobile Responsiveness

With many users browsing on the go, the site was designed with mobile users at the top of mind to ensure a seamless experience across all devices. Patrons can buy tickets, view show details, and access key information anytime, anywhere.

 

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Impact & Results

By prioritizing usability, credibility, and responsive design, the new CSTC brand and website go beyond a visual refresh, they transform the audience’s digital experience. The updated platform aligns seamlessly with the world-class performances CSTC is known for, while making it easier than ever for patrons, students, and supporters to engage.

This digital transformation empowers City Springs Theatre Company to continue enriching their community through culture, creativity, and meaningful arts education, both on stage and online.