How do you turn a niche, B2B audience into an engaged community that actually wants to hear from you? Rehrig Pacific set out to do just that with Pallets to Pints, a video podcast series designed to spotlight real distributor partnerships, industry perspectives, and the power of end-to-end solutions.

GO partnered with RPC to build the series as more than just content. We turned it into a connected ecosystem across video, email, web, social, and paid media that positions Rehrig Pacific as a trusted advisor and thought leader in the logistics space.

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The Challenge

Rehrig Pacific wanted to:
• Elevate brand perception from vendor to strategic partner.
• Reach a highly specific audience of distributors and industry decision-makers.
• Create a repeatable content engine that could drive engagement over time, not just one-off clicks.
• Connect storytelling, demand generation, and thought leadership in a measurable way.

They needed a cohesive strategy that would make each episode of Pallets to Pints work harder across every channel.

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The Idea

Build Pallets to Pints as a flagship thought leadership platform. Each episode would feature authentic conversations with real partners and industry leaders, filmed and produced as a video podcast and distributed as a recurring episodic series that fuels owned, earned, and paid media.

Rolling out one episode per month, the series:
• Highlights real-world challenges and solutions from warehouse to store.
• Surfaces the voices and perspectives that matter in the field.
• Reinforces Rehrig Pacific’s role in navigating a shifting logistics landscape.

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Our Approach

We designed a fully integrated cross-channel strategy to launch, promote, and scale the series.

1. Central Hub: Landing Page

We built a dedicated Pallets to Pints landing page as the primary destination for all traffic.

The page:
• Hosts embedded episodes from RPC’s YouTube channel.
• Features a clear overview of the series and its value.
• Includes a signup form to capture subscribers.
• Serves as the anchor for media campaigns, email traffic, and organic social.

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2. Brand and Creative Foundation

To give the series its own recognizable identity, GO:
• Designed the Pallets to Pints logo and visual system.
• Developed custom episode thumbnails tailored to YouTube best practices.
• Applied consistent look and feel across landing page, emails, and social assets.

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3. Episodic Content Engine

Each episode release follows a structured content flow:
• Long-form video podcast episode, published to YouTube and distributed on Spotify.
• Four short-form video cutdowns per episode for teasers, retargeting, and social.
• Platform-optimized metadata, SEO, and titles for discoverability.

This approach ensured every episode had multiple touchpoints and multiple chances to capture interest.

Watch all the videos:

Episode 1: Leadership, Logistics & Culture with Myrl Johnson of Keg 1 Colorado
Episode 2: Data and the Distributor of the Future with Bill Kraich, Todd Morillo, and Sean Baker
Episode 3: Innovation Without Fear: Eagle Rock’s Path Forward

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4. Email: The Connective Tissue

Email was positioned as the channel that tied it all together.

Strategy:
• Announce each episode.
• Nurture subscribers.
• Encourage guest nominations and community engagement.
• Reinforce the broader paid and organic efforts.

Tactical Flow:
• Teaser Email: Introduced the series and trailer, drove signups and YouTube subscriptions.
• ​​​​​​​Pre-Launch Email: Built anticipation, included Add to Calendar functionality, and encouraged reminders.
• ​​​​​​​Launch Email: Delivered the live episode directly to inboxes, driving immediate views.

Experience Design:
• Two flexible templates built for recognition and speed to market.
• Visuals inspired by the series pint imagery, including an animated “glass filling” motif at the top of the templates.
​​​​​​​• Seamless connection to the landing page and subscription flow.

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5. Organic Social

GO developed organic social graphics and post frameworks for RPC channels to:
• Tease upcoming guests and topics.
• Extend the life of each episode.
• Drive traffic back to the landing page and YouTube playlist.

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6. Paid Media

To reach and retarget the right audience, we layered in:
• LinkedIn prospecting and retargeting campaigns for each episode.
• YouTube prospecting and retargeting using full episodes and short-form clips.
• Exploration of Spotify advertising opportunities to reach listeners in a relevant environment.

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7. Earned Media

We supported launch with:
• A targeted press release to industry and trade publications.
• Messaging that framed Pallets to Pints as a fresh, insight-driven resource for logistics professionals.

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Results

The Pallets to Pints ecosystem quickly proved the impact of aligned, episodic content.

Highlights include:

• The Pallets to Pints email series became RPC’s top-performing campaign of 2025 to date.
• Nearly 2x the average open rate compared to other email initiatives.
• 15x the average click-through rate, driven by clear value, consistent branding, and strong calls to action.
• Growing subscriber base and repeat engagement across episodes.
• Strong performance of short-form content from Episode 1, signaling high interest in bite-sized, narrative-driven video.

Together, these results validate the strategy: when you build content that speaks your audience’s language and support it with a smart cross-channel framework, you do more than drive clicks. You build trust.