the top three reasons you should be using influencer marketing

If you’re looking to bring your brand into the marketing age of 2023 then you need to strongly consider using social influencers to spread your messaging. In today's digital age it’s an effective way for brands to reach and engage with their target audience.

Hero or Outlaw? What is your brand archetype?

Is your brand considering what the market status quo looks like, how similarly competitors present themselves? Are your solving or ignoring customer pain points? Are you building something short-term and transactional, or long-term and loyalty garnering? Once your archetype is clearly considered and defined, it acts as a simple lens through which to view and plan content, and as a filter for what is on and off-brand.

Google Analytics 4 is Coming, Are you Prepared?

In October of 2020, right in the midst of COVID, Google announced it would slowly but surely roll out a new Google Analytics version/platform called Google Analytics 4. This news sent marketers and analytic mavens into a tailspin! A new version of Google Analytics?


Company culture is a buzzword that has been thrown around for the last several years, but what does it really mean? Happy hours? Ping pong tables in the breakroom? Team retreats? How about happiness, clarity, and honesty?

Content vs. Design - Which one is more important for website success?

Coca-Cola vs. Pepsi; deep dish vs. thin crust; content vs. design. These topics have sparked numerous debates, but when it comes to the latter, which is the most important - especially when it comes to websites?


“Becoming ANNIKA” – a new documentary produced by NBC Sports in conjunction with the United States Golf Association profiling the life and career of golf icon Annika Sorenstam – will premiere Tuesday, May 10, at 9 p.m. ET on GOLF Channel

7 Reasons Why Your Company Blog is Being Ignored and How You Can Fix It

So, you have finally gotten around to writing a blog. Perhaps you spent hours researching, interviewing industry leaders, and narrowing down your keywords. You have read and re-read, perfecting every word, just knowing this masterpiece is going to go viral. You post on your site, and voila! Instant clicks, right?

Greenlight Productions Welcomes Four-Time Emmy Award Winner to Team

Sports Industry Veteran Staci Green joins Hartford-based Production Team

GO Launches New Video Division Greenlight Productions

Greenlight to expand GO’s video offerings across commercial, film, documentary, and live television production.

What is Account Based Marketing

For years, B2C marketers have realized that creating personalized marketing campaigns provided better outcomes. Pay per click and social media marketing have allowed organizations to determine who is genuinely interested in a product and when to target them. It didn't take long for B2B marketers to take notice and realize that what has worked for retailers and service providers can also work for business accounts. Account-based marketing (ABM) was born.

Forget 2020. What Are the Digital Marketing Trends for 2021?

Part of being a good marketer is to look towards the future – to assess the latest in technology that will bring business to customers. With 2020 around the corner, we have a pretty decent grasp on the impact digital marketing will make in the coming year. But what about beyond? Will content still be king? How will SEO change? Will consumers always be enamored with their voice devices? Let's find out.

Concrete5 vs. WordPress - A CMS Comparison for 2020

Choosing the best Content Management System (CMS) for your company is a pretty important decision. After all, your website is the face of your organization. The first thing prospective customers see when considering what your business has to offer. Whether you're creating a new website from scratch or revamping an existing one, choosing the right CMS is essential to the success of your business.