Many people know Goodwill for donations and thrifty shopping, but a huge part of Goodwill's mission is through their career centers, where they provide training and job advancement opportunities. GO worked with the organization to develop three campaigns incorporating print, video, interactive, and outdoor advertising. The campaigns brought much-needed awareness to the career center as well as how donating and shopping at Goodwill is a philanthropic decision all around, working from the tagline, "This is what good will do."
Feeling Good All Around
We’re doing good. We’re Goodwill.
Goodwill of Western and Northern Connecticut