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Interstate
Interstate — formerly known as Interstate Lumber — carries nearly a century of craft and dedication.
Services:
- Branding
- Advertising
- Creative Services
Our Approach
Our goal was to honor Interstate’s deep heritage while preparing the brand for its next century. Rather than starting from scratch, we leaned into what made the company recognizable and trusted. We simplified the name, refined the logo, and developed a modern identity system that feels both sophisticated and enduring. Every design decision—typography, color, and visual language—was rooted in balancing tradition with forward momentum. The result is a brand that carries its legacy with pride, while standing ready to grow, adapt, and inspire for years to come.
"Our rebrand to Interstate represents more than just a name change," said Sheldon Kahan, President. "It reflects who we've always been–your partner in perfect™. We're still family-owned. We're still local. And we're as committed as ever to helping our customers succeed. While our look is more modern, our purpose remains unchanged: to deliver the service, expertise, and relationships that have defined us for over 100 years–and to carry that legacy forward.
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The refreshed Interstate brand honors its century-long legacy while positioning it as a modern, trusted partner ready for the future.