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Insights and Updates

Video

The Power of Brand Anthems

An anthem is a term for a video representing an organization, brand, or business that doesn’t just explain what…

Marketing

The Top Three Reasons you Should be Using…

If you’re looking to bring your brand into the marketing age of 2023 then you need to strongly consider using…

Marketing

Hero or Outlaw? What is Your Brand Archetype?

Is your brand considering what the market status quo looks like, how similarly competitors present themselves?…

Marketing, Technology

Google Analytics 4 is Coming. Are you Prepared?

In October of 2020, right in the midst of COVID, Google announced it would slowly but surely roll out a new…

Marketing, Technology

5 Elements of Building a Trust Culture

Company culture is a buzzword that has been thrown around for the last several years, but what does it really…

Creative, Content

Content vs. Design- Which One is More Important…

Coca-Cola vs. Pepsi; deep dish vs. thin crust; content vs. design. These topics have sparked numerous debates,…

Video

Greenlight Production Produces and Directs…

“Becoming ANNIKA” Produced By All-Female Production Crew Narrated by Academy Award-Winning Actress Hilary Swank

Content

7 Reasons Why Your Company Blog is Being Ignored…

Creating a blog is a lot of work, so it can be disheartening when it doesn't perform well. That is why we have…

Video

Greenlight Productions Welcomes Four-Time Emmy…

Sports Industry Veteran Staci Green joins Hartford-based Production Team

Video

GO Launches New Video Division Greenlight…

Greenlight to expand GO’s video offerings across commercial, film, documentary, and live television production.

Marketing

What is Account-Based Marketing?

For years, B2C marketers have realized that creating personalized marketing campaigns provided better outcomes.…

Forget 2020. What are the Digital Marketing Trends…

Part of being a good marketer is to look towards the future – to assess the latest in technology that will bring…