How to Optimize Your Website for AI-Powered…
After years of obsessing over rankings, metadata, and Core Web Vitals, most marketers are missing what’s right…
The best websites look like they came together easily, but the truth is: the more effortless it feels, the more work it took. This site was built in fits and starts—around shoots, edits, travel, and tight deadlines. It came together slowly, thoughtfully, and with a lot of love (and a fair amount of nitpicking).
What we landed on feels just right for us. It organizes our work in a way that reflects not only the finished product, but also the process behind it. We’re storytellers at heart, and we wanted a site that tells our story, too.
It’s cool, clean, and doesn’t take itself too seriously. Just like us.
Huge thanks to our team for building something that really feels like Greenlight.
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