How do we speak to HR Benefits managers and their CFOs in a way that appeals to both?

You find the sweet spot, a message that is equal parts professional respect and relatable charm.

That is exactly what Businessolver set out to do. As a tentpole sponsor of the brand-new TGL, they needed a commercial that not only introduced their brand to a fresh audience but also honored the HR Benefits Managers who make a real difference, especially those who choose Businessolver as their trusted partner.

The vision was clear: capture a “cool aunt” brand voice. Warm, approachable, a little witty, someone who knows her stuff but does not take herself too seriously. We loved it immediately. Out of that idea, Employee of the Decade was born.

The spot celebrates Abby, an HR pro whose commitment, creativity, and sense of humor embody everything that makes this profession shine. Abby is not just one person; she represents the thousands of HR heroes working behind the scenes to ensure employees feel supported and valued.

Here's to you, Abby, and to every HR professional making workplaces better every single day. Your work deserves the spotlight, and with Employee of the Decade, we are making sure it gets it.