City Springs Theatre Company has a brand-new look and it’s more than just a logo.

This mark was crafted through dozens of behind-the-scenes iterations with one big goal: to create something that feels modern and professional, yet still artsy, expressive, and full of heart.

We also had to design with flexibility in mind. This logo needed to perform across a full spectrum of creative touchpoints: from web and social to opening night signage, stage uplights, print, digital ads, swag, video, and beyond. It’s a brand made to move, adapt, and show up boldly in any spotlight.

The final design draws inspiration from the shadow of the spotlight and the idea of being on the rise, a visual reflection of City Springs Theatre Company’s mission to elevate the arts in Greater Atlanta and bring world-class theatre to the community.

We’re proud to help tell this story and even prouder of where it’s headed.