# GO > Do good work with good people for good people We are a full-service marketing communications agency, specializing in advertising, digital marketing, web design, TV commercial and video production, branding and design. ## About GO - **Company name:** GO - **Industry:** Professional Services > Marketing Agency - **schema.org type:** ProfessionalService ## GO — Locations ### GO — Hartford Office (Primary) - **Company:** GO - **Address:** 2074 Park Street, Suite 307, Hartford, CT 06106, US - **Phone:** +1-860-232-6700 ### GO — Atlanta Office - **Company:** GO - **Address:** 2605 Broadwell Road, Alpharetta, GA 30004, US - **Phone:** +1-860-232-6700 ## GO — Profiles - LinkedIn: https://www.linkedin.com/company/goagencyus/ - Facebook: https://www.facebook.com/goagencyus - Instagram: https://instagram.com/goagencyus ## Main - [About](https://www.go-agency.com/about): Full-service marketing and communications agency offering advertising, digital marketing, web design, video production, branding and design - based in Hartford, CT and Atlanta, GA. - [Capabilities](https://www.go-agency.com/capabilities): Advertising, digital marketing, web design, video production, branding and design services - Hartford, CT and Alpharetta, GA. - [Home](https://www.go-agency.com/): Full-service marketing agency offering advertising, web design, video production, branding, and content strategy in Hartford, CT and Alpharetta, GA. - [Work](https://www.go-agency.com/work): Full-service marketing communications agency offering advertising, digital marketing, web design, TV commercial and video production, branding and design - Hartford, CT and Alpharetta, GA. ## Team - [Our Team](https://www.go-agency.com/about/our-team): Leadership and staff roster for GO Agency - full-service marketing communications firm based in Hartford, CT and Alpharetta, GA. - [Adrienne Gallagher](https://www.go-agency.com/about/our-team/adrienne-gallagher): Adrienne Gallagher, team member at GO Agency - full-service marketing communications firm based in Hartford, CT. - [Alex Resnick](https://www.go-agency.com/about/our-team/alex-resnick): Alex Resnick, team member at GO Agency marketing firm based in Hartford, CT. - [Ashley Niro](https://www.go-agency.com/about/our-team/ashley-niro): Ashley Niro, team member at GO Agency marketing firm in Hartford, CT. - [Ben Huard](https://www.go-agency.com/about/our-team/ben-huard): Ben Huard, team member at GO Agency, a marketing communications firm based in Hartford, CT. - [Chad Turner](https://www.go-agency.com/about/our-team/chad-turner): Chad Turner, GO Agency team member based in Hartford, CT. - [Danielle Cambio](https://www.go-agency.com/about/our-team/danielle-cambio): Danielle Cambio, GO agency team member - dedicated marketer starting each day at 5am with news, yoga, and coffee. - [Erin Kelly](https://www.go-agency.com/about/our-team/erin-kelly): Erin Kelly, team member at GO Agency, a full-service marketing communications firm in Hartford, CT. - [Frankie Brescia](https://www.go-agency.com/about/our-team/frankie-brescia): Frankie Brescia, GO Agency team member based in Hartford, CT. - [Garrett Weinberg](https://www.go-agency.com/about/our-team/garrett-weinberg): Profile of Garrett Weinberg, full-stack developer at GO marketing agency in Hartford, CT. - [Heather Bousquet](https://www.go-agency.com/about/our-team/heather-bousquet): Heather Bousquet, team member at GO Agency, a full-service marketing communications firm based in Hartford, CT. - [Jack Joiner](https://www.go-agency.com/about/our-team/jack-joiner): Jack Joiner - GO Agency team member, Hartford, CT-based marketing communications professional. - [Jana Dvorin](https://www.go-agency.com/about/our-team/jana-dvorin): Jana Dvorin, team member at GO Agency, Hartford, CT - marketing communications and advertising professional. - [Jason Cheshire](https://www.go-agency.com/about/our-team/jason-cheshire): Jason Cheshire, GO Agency team member based in Hartford, CT. - [Jill Marber](https://www.go-agency.com/about/our-team/jill-marber): Jill Marber, team member at GO Agency, a full-service marketing communications firm based in Hartford, CT. - [Kaley Marconi](https://www.go-agency.com/about/our-team/kaley-marconi): Meet Kaley Marconi, GO Agency team member based in Hartford, CT. - [Karen Butler](https://www.go-agency.com/about/our-team/karen-butler): Karen Butler, GO Agency team member - Hartford, CT marketing communications and advertising staff profile. - [Katie Petrakis](https://www.go-agency.com/about/our-team/katie-petrakis): Katie Petrakis is a team member at GO Agency, a full-service marketing communications firm based in Hartford, CT. - [Kiersten Pedersen](https://www.go-agency.com/about/our-team/kiersten-pedersen): Kiersten Pedersen - GO Agency team member profile and biography. - [Lindsay Turner](https://www.go-agency.com/about/our-team/lindsay-turner): Operations manager biography - Lindsay Turner manages invoicing, expenses, and operational details at GO agency. - [Mary Kate Doyle](https://www.go-agency.com/about/our-team/mary-kate-doyle): Mary Kate Doyle, GO Agency team member based in Hartford, CT. - [Mckenna Rita](https://www.go-agency.com/about/our-team/mckenna-rita): Meet McKenna Rita, GO Agency team member based in Hartford, CT - marketing communications professional. - [Melinda Paolino](https://www.go-agency.com/about/our-team/melinda-paolino): Melinda Paolino, team member at GO Agency marketing firm in Hartford, CT. - [Nicki Morrow](https://www.go-agency.com/about/our-team/nicki-morrow): Nicki Morrow - team member at GO Agency, a full-service marketing communications firm in Hartford, CT. - [Nicole Michaels](https://www.go-agency.com/about/our-team/nicole-michaels): Nicole Michaels, GO Agency team member - Hartford, CT marketing and video production specialist. - [Sandy Le](https://www.go-agency.com/about/our-team/sandy-le): Sandy Le, GO Agency team member in Hartford, CT - marketing communications professional. - [Staci Green](https://www.go-agency.com/about/our-team/staci-green): Staci Green - GO Agency team member profile. - [Stephen Malloy](https://www.go-agency.com/about/our-team/stephen-malloy): Stephen Malloy - GO Agency executive team member and creative leader based in Hartford, CT. - [Talia Basch](https://www.go-agency.com/about/our-team/talia-basch): Talia Basch - GO Agency team member, Hartford, CT marketing communications firm. - [Vivian Chu](https://www.go-agency.com/about/our-team/vivian-chu): Vivian Chu, team member at GO Agency, a full-service marketing communications firm in Hartford, CT. - [Zack Hummel](https://www.go-agency.com/about/our-team/zack-hummel): Zack Hummel - GO Agency team member and marketing professional based in Hartford, CT. ## Services - [Web Portfolio](https://www.go-agency.com/web-work): Web design and development services using strategic discovery to build business-focused websites for healthcare, supply chain, and education sectors - Hartford, CT and Alpharetta, GA. - [Brand](https://www.go-agency.com/capabilities/branding): Develop brand strategy, positioning, and visual identity through market analysis, competitor research, buyer personas, and custom brand books. - [Content](https://www.go-agency.com/capabilities/content): Content strategy, copywriting, blog articles, social media, email campaigns, and marketing automation services for audience engagement and conversions. - [Creative](https://www.go-agency.com/capabilities/creative): Transform brand concepts into impactful visuals, copywriting, ad design, and unified campaigns across digital and traditional channels. - [Media](https://www.go-agency.com/capabilities/media): Media planning, buying, and performance analysis across digital, social, SEM, traditional, and out-of-home advertising channels. - [Video](https://www.go-agency.com/capabilities/video): Emmy Award-winning video production from concept to final cut - TV commercials, corporate videos, scriptwriting, casting, location scouting, and post-production editing. - [Web](https://www.go-agency.com/capabilities/web): Design and build responsive websites, custom CMS platforms, web portals, and accessible digital products for B2B and consumer brands. ## Work - [American Eagle Financial Credit Union](https://www.go-agency.com/Credit-Unions/american-eagle-financial-credit-union): Case study: rebranded American Eagle Financial Credit Union with integrated campaign across branches, digital, and paid channels, generating 7M+ video impressions and 58% sitewide conversion lift. - [American Eagle Financial Credit Union](https://www.go-agency.com/work/american-eagle-financial-credit-union): Case study: rebranded American Eagle Financial Credit Union across 180,000 members in Connecticut with modernized brand identity, achieving 8M+ impressions and 70% uplift in website conversions. - [Basketball Hall of Fame](https://www.go-agency.com/work/basketball-hall-of-fame): Case study: GO increased Naismith Basketball Hall of Fame visitors 30% year-over-year through integrated print, digital, and identity campaigns since 2005. - [Basketball Hall of Fame Enshrinement](https://www.go-agency.com/pulse/basketball-hall-of-fame-enshrinement): Design and produce print, environmental, and wayfinding assets for Basketball Hall of Fame enshrinement ceremonies in Springfield and Mohegan Sun annually. - [Bringing Care to Life: A New Commercial for Wheeler Health](https://www.go-agency.com/pulse/bringing-care-to-life-a-new-commercial-for-wheeler-health): Case study: produced TV commercial for Wheeler Health showcasing integrated care delivery across primary care, behavioral health, and community outreach through seamless patient journey narrative. - [Businessolver](https://www.go-agency.com/work/businessolver): Case study: created 'Employee of the Decade' commercial for Businessolver, TGL tentpole sponsor, celebrating HR Benefits Managers with 'cool aunt' brand voice. - [CHDI’s New Website—A Platform for Progress](https://www.go-agency.com/pulse/chdis-new-website-a-platform-for-progress): Case study: redesigned Child Health and Development Institute website with accessible UX, mobile-first design, and video storytelling to improve resource accessibility for researchers and families. - [Conard High School Logo Design](https://www.go-agency.com/pulse/conard-high-school-logo-design): Case study: designed Red Wolves mascot identity system for Conard High School, winning Connecticut Art Directors Club excellence award in pro-bono category. - [Designing a Digital Home Worthy of Greatness](https://www.go-agency.com/pulse/designing-a-digital-home-worthy-of-greatness): Case study: rebranded Naismith Basketball Hall of Fame after 20 years, launched new tagline Greatness Lives Inside™, redesigned website with unified brand ecosystem for tournaments and events. - [Dreaming of Luxury at Porsche Hartford](https://www.go-agency.com/pulse/dreaming-of-luxury-at-porsche-hartford): GO Agency created branding, signage, custom beer cans, and an interactive photo booth for Porsche Hartford's grand opening event with Hoffman Auto Group. - [Driving Trust: A Century of Hoffman Auto Group's Journey Unveiled](https://www.go-agency.com/pulse/driving-trust-a-century-of-hoffman-auto-groups-journey-unveiled): Case study: GO rebranded Hoffman Auto Group, a 100-year-old Connecticut automotive dealer, with new logo, messaging, and 'Driven By Trust' brand anthem. - [ESPN College Gameday's "Border Wars" Video](https://www.go-agency.com/pulse/espn-college-gamedays-border-wars-video): ESPN College GameDay segment featuring Toledo, Ohio during Michigan/Ohio State rivalry, produced by GO agency. - [Freedom to Soar](https://www.go-agency.com/pulse/freedom-to-soar): Case study: rebranded American Eagle Financial Credit Union with brand anthem video 'Fly,' driving 7M+ impressions and 58.3% sitewide conversion lift in 45 days. - [Friends of Jimmy Online Ticket Club Gets an Upgrade](https://www.go-agency.com/pulse/friends-of-jimmy-online-ticket-club-gets-an-upgrade): Case study: rebuilt Friends of Jimmy online ticket club with new admin tools, drag-and-drop email builder, and responsive design after 13 years. - [From Serve to Stream: How We Capture the US Open Action](https://www.go-agency.com/pulse/from-serve-to-stream-how-we-capture-the-us-open-action): Case study: produced 26-minute US Open highlight show nightly, processing 31.41TB of footage across East and West Coast teams with real-time clipping and global distribution to London. - [From sketchbook doodles to center stage 🎭✨](https://www.go-agency.com/pulse/from-sketchbook-doodles-to-center-stage): Case study: rebranded City Springs Theatre Company with flexible logo system inspired by spotlight shadows, deployed across web, print, signage, and stage uplights for Greater Atlanta arts organization. - [GO HO HO](https://www.go-agency.com/pulse/go-ho-ho): Holiday video campaigns produced by GO Agency spanning 2018-2024, showcasing seasonal advertising and TV commercial work. - [Golf Channel](https://www.go-agency.com/work/golf-channel): Case study: Greenlight produced Emmy-winning golf documentaries for Golf Channel, including 'Life Without Katie' (2020) and 'Becoming Annika' (2022) narrated by Hilary Swank. - [Greenlighting the Future with Connecticut Green Bank](https://www.go-agency.com/pulse/greenlighting-the-future-with-connecticut-green-bank): Case study: GO created brand anthem and video series for Connecticut Green Bank, generating 340,000+ YouTube views and 540,000+ Peacock/NBC impressions while increasing website traffic. - [Greenlight Production Produces and Directs Documentary Profiling Golf Icon Annika Sorenstam](https://www.go-agency.com/pulse/greenlight-production-produces-and-directs-documentary-profiling-golf-icon-annika-sorenstam): Documentary 'Becoming ANNIKA' profiles golf legend Annika Sorenstam, produced by Greenlight Production and NBC Sports with all-female crew, narrated by Hilary Swank. - [Hoffman Auto Group](https://www.go-agency.com/work/hoffman-auto-group): Case study: rebranded Hoffman Auto Group with logo refresh and 'Driven By Trust' campaign, driving 118% conversion growth and 392% increase in vehicle page views YOY. - [Hospital for Special Care](https://www.go-agency.com/work/hospital-for-special-care): Case study: rebranded fourth-largest long-term acute care hospital, lifting schedule visit clicks 121%, patient referrals 93%, and nurse recruitment applications 147% year over year. - [Interstate](https://www.go-agency.com/work/interstate): Case study: rebranded century-old logistics company, simplifying name and refining logo while honoring heritage. Website traffic grew 369% YoY, pageviews 210% YoY, digital ad engagement rose to 9%. - [Introducing "The Vault" at the Basketball Hall of Fame](https://www.go-agency.com/pulse/introducing-the-vault-at-the-basketball-hall-of-fame): GO Agency assisted the Naismith Basketball Hall of Fame launch The Vault exhibit, featuring 50+ authentic Boston Celtics artifacts and championship rings spanning decades. - [Leadership Greater Hartford](https://www.go-agency.com/work/leadership-greater-hartford): Case study: rebranded Leadership Greater Hartford with upward-arrow logo and 'Leaders Grow Here' messaging, driving 12,063 sessions and 47.53% engagement rate. - [Leadership Greater Hartford Gets a Bold New Look](https://www.go-agency.com/pulse/leadership-greater-hartford-gets-a-bold-new-look): Case study: redesigned Leadership Greater Hartford brand identity with upward-arrow logo, custom lettering, and unified system reflecting community mission. - [Lord of the Rings: Coach Gino Gets Fired up for the New Season](https://www.go-agency.com/pulse/lord-of-the-rings-coach-gino-gets-fired-up-for-the-new-season): TV commercial featuring UConn Women's Basketball Coach Geno Auriemma in a Lord of the Rings-themed spot, produced by GO Agency, Hartford. - [Lumber to Legacy: The Evolution of Interstate](https://www.go-agency.com/pulse/Lumber-to-Legacy-The-Evolution-of-Interstate): Case study: rebranded Interstate Lumber to Interstate, modernizing 100+ year legacy while preserving brand equity through refined logo, elevated color palette, and scalable identity system. - [Meet the ‘Cool Aunt’ of HR in our New Businessolver Commercial](https://www.go-agency.com/pulse/meet-the-cool-aunt-of-hr-from-our-businessolver-commercial): Case study: Businessolver TGL commercial featuring 'cool aunt' brand voice targets HR Benefits managers and CFOs with warm, witty messaging celebrating HR professionals. - [Obama's Busted Bracket Circa 2014](https://www.go-agency.com/pulse/obamas-busted-bracket-circa-2014): Case study: UConn athletics tweet about President Obama's busted March Madness bracket generated 13k retweets, 11.8k favorites, and millions in earned media coverage via Jimmy Fallon and Today Show. - [One Block. Multiple Stories. Generational Impact.](https://www.go-agency.com/pulse/one-block-two-stories-more-homes-within-reach): Case study: produced documentary-style video for Hartford Development Fund's Annual Breakfast featuring four community perspectives on affordable housing impact in Connecticut. - [Pallets to Pints: Turning a Video Podcast into a Cross-Channel Demand Engine](https://www.go-agency.com/pulse/pallets-to-pints-turning-a-video-podcast-into-a-cross-channel-demand-engine): Case study: GO built Pallets to Pints video podcast series for Rehrig Pacific, achieving 2x average email open rates and 15x click-through rates through integrated landing page, email, social, and paid media strategy. - [PepsiCo](https://www.go-agency.com/work/pepsico): Case study: produced mission-statement anthem video and annual year-end presentations for PepsiCo Global Communications, distributed to employees worldwide. - [Premier Anesthesia](https://www.go-agency.com/work/premier-anesthesia): Case study: rebranded 20-year-old anesthesia management company with website redesign, video production, and multi-audience email campaigns for hospitals and surgical facilities. - [Premier Anesthesia Website](https://www.go-agency.com/web-work/premier-anesthesia-website): Case study: redesigned Premier Anesthesia website with modern branding, intuitive navigation for hospital partners and clinicians, and recruitment-focused UX for a national anesthesia management company. - [Protect Who Matters Most](https://www.go-agency.com/pulse/protect-who-matters-most): Case study: created integrated vaccine awareness campaign for Connecticut Department of Public Health featuring original animated characters, music, and bilingual videos, plus plushies, coloring books, and statewide premiere event at Connecticut Science Center. - [Rehrig Pacific Company](https://www.go-agency.com/work/rehrig-pacific-company): Case study: rebuilt Rehrig Pacific's website across 70+ pages and strengthened brand messaging, driving 17% traffic growth and 23% session engagement increase. - [Rehrig Pacific Company Website](https://www.go-agency.com/web-work/rehrig-pacific-company-website): Case study: redesigned Rehrig Pacific website across 70+ pages organizing supply-chain plastics, waste-recycling, and direct-store-delivery product lines with strategic content architecture and cloud-based CMS. - [Savoring Success: How Wood-n-Tap Expanded its Culinary Footprint](https://www.go-agency.com/pulse/savoring-success-how-wood-n-tap-expanded-its-culinary-footprint): Case study: GO agency grew Wood-n-Tap from 3 to 10 restaurants across Connecticut and Massachusetts through targeted branding and community-focused campaigns. - [Say Hello to Rehrig Pacific's Revamped Website!](https://www.go-agency.com/pulse/say-hello-to-rehrig-pacifics-revamped-website): Case study: redesigned Rehrig Pacific's website with cloud-based search, modern design, and content management system for faster product discovery. - [Setting the Digital Stage for City Springs Theatre Company](https://www.go-agency.com/pulse/setting-the-digital-stage-for-city-springs-theatre-company): Case study: redesigned brand identity and website for City Springs Theatre Company in Atlanta, Georgia, streamlining ticket sales and education program enrollment. - [Stephen Curry: Beyond the Arc](https://www.go-agency.com/pulse/stephen-curry-beyond-the-arc): Case study: created the Basketball Hall of Fame's first-ever exhibit for an active NBA player, Stephen Curry, with a fully integrated campaign across video, social, digital, radio, and environmental graphics. - [Tewaaraton 2025: Elevating the Game](https://www.go-agency.com/pulse/tewaaraton-2025-elevating-the-game): GO elevated the 2025 Tewaaraton Awards ceremony through refreshed graphic design, premium talent hosting, and strategic PLL network distribution to reach college lacrosse's fastest-growing fanbase. - [The Tush Push Explained](https://www.go-agency.com/pulse/the-tush-push-explained): Case study: GO Agency produced NFL Network video featuring Neil deGrasse Tyson analyzing the physics of the Eagles' Tush Push, generating 1.3M views on X and 420K on TikTok. - [Unlocking Laughter and Learning: Premier Anesthesia's Blend of Humor and Expertise](https://www.go-agency.com/pulse/unlocking-laughter-and-learning-premier-anesthesias-blend-of-humor-and-expertise): Case study: Premier Anesthesia video campaign balances humor with education to help hospitals understand staffing benefits through character-driven storytelling. - [USTA](https://www.go-agency.com/work/usta): Case study: produced preview, review, and daily highlight shows for US Open tennis tournament, distributing to 80+ countries worldwide. - [WECU](https://www.go-agency.com/work/wecu): Case study: GO designed website, commercials, and 360-marketing campaign for WECU credit union, lifting new sessions 151% and new users 22.9% year over year. - [Wheeler Health](https://www.go-agency.com/work/wheeler-clinic): Case study: GO served as Wheeler Health's agency of record for nearly a decade, supporting growth from 50,000 to nearly doubled patient volume across medical, dental, mental health, and nutritional services. - [Wheeler Health Website](https://www.go-agency.com/web-work/wheeler-health-website): Case study: redesigned Wheeler Health website for Connecticut healthcare organization, improving navigation and accessibility across medical, behavioral health, and addiction recovery services. - [When AI Meets Creativity: A Commercial for Fuchs Financial](https://www.go-agency.com/pulse/when-ai-meets-creativity-a-commercial-for-fuchs-financial): Case study: produced AI-generated commercial for Fuchs Financial using seven AI programs, overcoming character consistency challenges to deliver broadcast-quality spot on limited budget. - [Where Legends Come to Life: Working our Magic at the Basketball Hall of Fame](https://www.go-agency.com/pulse/where-legends-come-to-life-basketball-hall-of-fame-commercial): Case study: animated Basketball Hall of Fame commercial using archive audio from inductees like John Wooden and Sue Bird to bring museum exhibits to life. - [Wood-n-Tap](https://www.go-agency.com/work/wood-n-tap): Case study: GO rebranded Wood-n-Tap restaurant chain across 10 locations, lifting order clicks 47%, reservations 204%, and traffic 20% year over year. ## Articles - [Pulse](https://www.go-agency.com/pulse): Browse GO agency insights, case studies, and marketing updates for advertising, digital, video, and branding work in Hartford, CT and Alpharetta, GA. - [5 Elements of Building a Trust Culture](https://www.go-agency.com/pulse/5-elements-of-building-a-trust-culture): Explore five foundational elements for building workplace trust culture: transparency, authenticity, constructive feedback, vulnerability, and empathy. - [5 Reasons Your Website Design Isn't Converting](https://www.go-agency.com/pulse/5-reasons-your-website-design-isnt-converting): Five website design issues that prevent visitor conversion: unclear value proposition, content overload, confusing navigation, weak trust signals, and ineffective calls-to-action. - [7 Reasons Why Your Company Blog is Being Ignored and How You Can Fix it](https://www.go-agency.com/pulse/7-reasons-why-your-company-blog-is-being-ignored-and-how-you-can-fix-it): Seven reasons company blogs fail to gain readership - lack of content strategy, excessive sales language, poor readability, inconsistent posting, no promotion, missing analytics review, and outdated website design - plus fixes for each. - [9 Things You're Probably Doing Wrong in Email (and How to Make It Right)](https://www.go-agency.com/pulse/9-things-youre-probably-doing-wrong-in-email-and-how-to-make-it-right): Identify and fix nine common email marketing mistakes: image-only designs, skipped testing, lack of segmentation, poor mobile optimization, and treating email as one-time broadcast instead of ongoing relationship. - [10 Ways I Work Smarter (Not Harder) in Figma](https://www.go-agency.com/pulse/10-ways-i-work-smarter-not-harder-in-figma): 10 Figma efficiency techniques: components, Auto Layout, styles, grids, shortcuts, layer organization, real-time collaboration, plugins, design systems, and version history. - [All Hands, All In](https://www.go-agency.com/pulse/all-hands-all-in): GO agency's all-hands meeting: team lunch with Wood-n-Tap, Fruitful Mixology presentation, department updates, and Adrienne Gallagher's promotion to partner. - [Concrete5 Vs. Wordpress - A CMS Comparison for 2020](https://www.go-agency.com/pulse/concrete5-vs-wordpress-a-cms-comparison): Compare Concrete5 and WordPress CMS platforms: Concrete5 offers built-in functionality without plugin dependencies, in-context WYSIWYG editing, extensible architecture, and strong security auditing versus WordPress's plugin-heavy approach. - [Content vs. Design- Which One is More Important for Website Success?](https://www.go-agency.com/pulse/content-vs-design-which-one-is-more-important-for-website-success): Content and design are equally vital for website success - design grabs attention in 5 seconds, content builds trust and drives SEO rankings, together they convert leads. - [Embracing AI: The Excitement and Uncertainty of Tomorrow's Technology](https://www.go-agency.com/pulse/embracing-ai-the-excitement-and-uncertainty-of-tomorrows-technology): Developer explores both benefits and risks of AI adoption at GO agency, from practical efficiency gains to concerns about Artificial General Intelligence and workplace disruption. - [Forget 2019. What are the Digital Marketing Trends for 2020?](https://www.go-agency.com/pulse/forget-2019-what-are-the-digital-marketing-trends-for-2020): Digital marketing trends for 2020: customer-centric AI-driven personalization, Google's smart display campaigns with machine learning, transparent native advertising, and voice search optimization strategies. - [Forget 2020. What are the Digital Marketing Trends for 2021?](https://www.go-agency.com/pulse/forget-2020-what-are-the-digital-marketing-trends-for-2021): Forecast five digital marketing trends for 2021: non-linear customer journeys, marketing automation adoption, Google Tag Manager implementation, offline conversion tracking, and voice search marketing opportunities. - [From Assembly Line to Bottom Line: How Smart Marketing Fuels Leads for Manufacturing](https://www.go-agency.com/pulse/from-assembly-line-to-bottom-line-how-smart-marketing-fuels-sales-for-manufacturing): Guide to B2B marketing strategy for manufacturers: build credibility through technical content, multi-decision-maker strategies, and sales-cycle nurturing across whitepapers, video, case studies, and thought leadership. - [From Blank Page to Breakthrough: Our Go-To Brainstorming Exercises](https://www.go-agency.com/pulse/from-blank-page-to-breakthrough-our-go-to-brainstorming-exercises): Learn five brainstorming exercises—rapid fire rounds, word chains, role reversal, group moodboards, and yes-and rule—to unlock collaborative creative thinking. - [Get Personal With Marketing Automation](https://www.go-agency.com/pulse/get-personal-with-marketing-automation): Explore how marketing automation enables personalized prospect engagement, lead scoring, and sales-marketing alignment - GO is a certified SharpSpring partner. - [GO at 20.](https://www.go-agency.com/pulse/go-at-20): Reflective essay on GO's 20-year journey: founder Chad shares the agency's evolution from six-month survival plan to full-service marketing firm balancing people, clients, and creative excellence. - [GO Celebrates 20 Years](https://www.go-agency.com/pulse/go-celebrates-20-years): GO agency celebrated its 20-year milestone by assembling 30 team members from 9 states for a two-day team event featuring Enneagram workshops, founder reflections, and team-building activities. - [GO Enhances Video Capabilities by Joining Forces With Sack Studio](https://www.go-agency.com/pulse/go-enhances-video-capabilities-by-joining-forces-with-sack-studio): GO agency hires Adrienne Gallagher, former Sack Studios owner, as Managing Producer to expand video production capabilities including commercials, documentaries, and branded content. - [GO Honored with Prestigious "Creative Inspiration Award"](https://www.go-agency.com/pulse/go-honored-with-prestigious-creative-inspiration-award): GO Media wins Creative Inspiration Award from Ad Club of CT for Nutmeg State Financial Credit Union's unconventional 'Bury Your Money' integrated campaign across digital billboards and video. - [GO Launches New Video Division Greenlight Productions](https://www.go-agency.com/pulse/go-launches-new-video-division-greenlight-productions): GO launches Greenlight Productions, a new video division specializing in commercial, film, documentary, and live television production led by Emmy-nominated producer Adrienne Gallagher. - [GO Names one of Hartford's Most Innovative Office Spaces by Hartford Business Journal](https://www.go-agency.com/pulse/go-names-one-of-hartfords-most-innovative-office-spaces-by-hartford-business-journal): Hartford Business Journal recognized GO Media's Hartford office as one of the city's most innovative workspaces, featuring bicycle-themed design, open collaborative areas, and rooftop deck. - [Google Analytics 4 is Coming, Are you Prepared?](https://www.go-agency.com/pulse/google-analytics-4-is-coming-are-you-prepared): Google Analytics 4 replaces Universal Analytics in July 2023 - understand event-based tracking, data streams, custom events, and ecommerce differences. - [GO on the Radio](https://www.go-agency.com/pulse/go-on-the-radio): Ben Huard, GO managing director, discusses the agency's work and expertise on Business Radio X podcast. - [GO South](https://www.go-agency.com/pulse/go-south): Hartford marketing agency GO announces expansion into Atlanta with new Alpharetta office led by creative director Ben Huard. - [GO Team GO](https://www.go-agency.com/pulse/best-places-to-work): GO agency ranked 5th Best Place to Work in Connecticut by Hartford Business Journal, featuring hybrid work, open vacation, and dog-friendly office culture. - [GO Wins Emmy® for the Best Commercial in New England](https://www.go-agency.com/pulse/go-wins-emmy-r-for-the-best-commercial-in-new-england): GO won an Emmy for Best Commercial at the 39th Boston/New England Emmy Awards for a UConn Women's Basketball promotional spot featuring coach Geno Auriemma. - [Greenlight Productions Welcomes Four-Time Emmy Award Winner to Team](https://www.go-agency.com/pulse/greenlight-productions-welcomes-four-time-emmy-award-winner-to-team): Staci Green, four-time Sports Emmy winner and five-time Sports Clio award recipient, joins Greenlight Productions in Hartford, CT after 15 years producing content at ESPN and ABC. - [Hero or Outlaw? What is Your Brand Archetype?](https://www.go-agency.com/pulse/hero-or-outlaw-what-is-your-brand-archetype): Explore Carl Jung's twelve brand archetypes - Hero, Outlaw, Magician, and others - to craft authentic, memorable brand positioning that cuts through marketing noise and builds long-term customer loyalty. - [How Project Managers Will Thrive in an AI-Powered Workplace](https://www.go-agency.com/pulse/how-project-managers-will-thrive-in-an-ai-powered-workplace): Project managers can thrive with AI by using it as a co-pilot for scheduling, communication, and risk prediction while maintaining human judgment and team connection. - [How to Optimize Your Website for AI-Powered Discovery](https://www.go-agency.com/pulse/How-to-Optimize-Your-Website-for-AI-Powered-Discovery): Learn five tactics to optimize website content for AI-powered discovery: make text-based content available to LLMs, write for intent not keywords, structure content visually, build authority signals, and answer questions directly. - [It's the People that Make us GO](https://www.go-agency.com/pulse/its-the-people-that-make-us-go): GO Agency ranked 6th among small-to-medium employers in Hartford Business Journal's 2024 Best Places to Work in Connecticut awards. - [Just GO](https://www.go-agency.com/pulse/just-go): Hartford marketing agency GO rebranded from GO Media in 2004, expanding services from media buying to creative storytelling, web design, and video production. - [Let's GO - Get Together](https://www.go-agency.com/pulse/lets-go-get-together): GO agency summer gathering in Hartford brought together 2 offices and remote staff for 3-day creative roundtable, client website launch updates, and insights on AI and digital media. - [Mood Boards That Work: How We Kickstart Creative Energy](https://www.go-agency.com/pulse/mood-boards-that-work-how-we-kickstart-creative-energy): Discover how mood boards function as creative launchpads by combining colors, fonts, imagery, and design elements to establish visual direction, align teams and clients, and capture emotion before execution begins. - [On June 30, 2018 we Kicked off our Longest Project Ever](https://www.go-agency.com/pulse/on-june-30-2018-we-kicked-off-our-longest-project-ever): GO agency marks 5-year website redesign project completion, sharing lessons on internal project management: prioritization, staffing, and overcoming perfectionism. - [Purpose Driven Marketing](https://www.go-agency.com/pulse/purpose-drive-marketing): Purpose-driven marketing strategy: how brands align missions with millennial values and $3.39 trillion in spending power through authentic cause campaigns. - [Sports Emmy Nominations](https://www.go-agency.com/pulse/sports-emmy-nominations): GO Agency received Sports Emmy nominations for three projects: 'For Trazzy' (Outstanding Short Feature), 'Full Court Press' (Outstanding Documentary Series), and 'Giannis: The Marvelous Journey' (Outstanding Long Documentary). - [The Art of Letting Go: Why Delegation Matters in Management](https://www.go-agency.com/pulse/delegation-for-control-freaks-how-to-trust-your-team-and-thrive): Manager at ad agency shares delegation strategies for overcoming control issues, preventing burnout, and empowering junior team members through clear communication and trust-building. - [The Art of Visual Storytelling: Turning Concepts into Campaigns](https://www.go-agency.com/pulse/art-of-visual-storytelling): Learn GO's seven-step framework for visual storytelling: start with why, lead with empathy, build narrative, design with intent, think ecosystem, measure connection, and evolve with culture and AI tools. - [The Beginner's Guide to Creating and Understanding GPTs](https://www.go-agency.com/pulse/the-beginners-guide-to-creating-and-understanding-gpts): Create custom GPT models with step-by-step training guide covering purpose definition, data gathering, testing, and real-world applications for automating tasks. - [The Emmy Award Nominees are...](https://www.go-agency.com/pulse/the-emmy-award-nominees-are): GO agency's clients earn 21 nominations at the 38th Annual Sports Emmy Awards, including NBC Olympics (14), Golf Channel (5), and ESPN College GameDay (2). - [The Empty Seat](https://www.go-agency.com/pulse/the-empty-seat): Producer reflects on embedding with UCLA women's basketball team for Full Court Press docuseries and representation's impact on her sons. - [The Power of Brand Anthems](https://www.go-agency.com/pulse/the-power-of-brand-anthems): Explore how brand anthems unite organizations around shared purpose - Rehrig Pacific Company commissioned two anthems over five years to explain complex operations and guide growth. - [The Top Three Reasons you Should be Using Influencer Marketing](https://www.go-agency.com/pulse/the-top-three-reasons-you-should-be-using-influencer-marketing): Influencer marketing generates authentic content, builds trust with 71% of consumers trusting influencer recommendations, and tells emotionally resonant brand stories. - [The “3 Ps” of Partnership Building](https://www.go-agency.com/pulse/the-3-ps-of-partnership-building): Learn GO's 3 Ps framework - Progress, Passion, and Profit - for evaluating client partnerships and projects. - [We Finally Launched Our New Website](https://www.go-agency.com/pulse/we-finally-launched-our-new-website): GO agency launches redesigned website showcasing their marketing, video production, and branding work with emphasis on creative process and storytelling. - [What is Account-Based Marketing?](https://www.go-agency.com/pulse/what-is-account-based-marketing): Learn how account-based marketing targets high-value accounts with personalized campaigns to boost return on ad spend, including tactics beyond paid ads. - [Why Brands Need to Adopt a Marketing Strategy for Voice Devices](https://www.go-agency.com/pulse/why-brands-need-to-adopt-a-marketing-strategy-for-voice-devices): Voice assistant adoption reaches 45 million U.S. devices; brands must develop voice marketing strategies for Alexa, Google Home, and competing platforms to drive purchasing and loyalty. - [Your 9–5, Upgraded: How Automation Turns Busywork Into Growth Time](https://www.go-agency.com/pulse/your-9-5-upgraded-how-automation-turns-busywork-into-growth-time): Explore how AI automation and agentic AI free teams from repetitive tasks, with real examples like removing logos from 80 images in hours instead of days. - [You Work at a Creative Agency in December](https://www.go-agency.com/pulse/you-work-at-a-creative-agency-in-december): Watch GO's behind-the-scenes holiday video capturing the controlled chaos of December at a creative agency in Hartford, CT. ## Contact - 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