Digital Marketing Director

Zack Hummel

For Zack, it starts with data – whether gathering stats and campaign results, presenting it in an easy-to-digest manner, or building data-backed media plans for GO’s wide range of clients. He’s motivated to move the needle and learn…new, new, new.

  • Does it all – basketball, football, baseball, softball, soccer, hiking, trail running - he even played on the UConn women’s basketball practice team
  • Watches Good Will Hunting at least once a month
  • Won the geography bee in 5th grade and, to this day, can name all the capitals in the US and most overseas
What does “Doing Good Work” mean to you?
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Going above and beyond for clients because you know they will be appreciative. Also, having the time to strategically put together a media plan that hits all the client’s goals. quote