Digital Marketing Director

Zack Hummel

For Zack, it starts with data – whether gathering stats and campaign results, presenting it in an easy-to-digest manner, or building data-backed media plans for GO’s wide range of clients. He’s motivated to move the needle and learn…new, new, new.

  • Does it all – basketball, football, baseball, softball, soccer, hiking, trail running - he even played on the UConn women’s basketball practice team
  • Watches Good Will Hunting at least once a month
  • Won the geography bee in 5th grade and, to this day, can name all the capitals in the US and most overseas
What does “Doing Good Work” mean to you?
Going above and beyond for clients because you know they will be appreciative. Also, having the time to strategically put together a media plan that hits all the client’s goals. quote