Wood-n-Tap "We Want to Make You Famous"

The Challenge

Engage a younger audience in the Wood-n-Tap experience by building customer loyalty. Showcase everything the Wood-n-Tap has to offer through customer experience and participation using the “Come as you are” mentality.


The Idea


"Here’s the deal. We’re picking randomly good photos from Instagram to put on the cover of our menu. They could be photos of you and your crew, popular landmarks around your town, food from the Wood-n-Tap...basically anything you deem worthy. Hashtag your photo like this #woodntap. In return, your mug might be declared famous."


The Menus

The Result?

Happy, returning customers.

Other Work: