Greenlight Productions Welcomes Four-Time Emmy Award Winner to Team

Sports Industry Veteran Staci Green joins Hartford-based Production Team

GO Launches New Video Division Greenlight Productions

Greenlight to expand GO’s video offerings across commercial, film, documentary, and live television production.

What is Account Based Marketing

For years, B2C marketers have realized that creating personalized marketing campaigns provided better outcomes. Pay per click and social media marketing have allowed organizations to determine who is genuinely interested in a product and when to target them. It didn't take long for B2B marketers to take notice and realize that what has worked for retailers and service providers can also work for business accounts. Account-based marketing (ABM) was born.

Forget 2020. What Are the Digital Marketing Trends for 2021?

Part of being a good marketer is to look towards the future – to assess the latest in technology that will bring business to customers. With 2020 around the corner, we have a pretty decent grasp on the impact digital marketing will make in the coming year. But what about beyond? Will content still be king? How will SEO change? Will consumers always be enamored with their voice devices? Let's find out.

Concrete5 vs. WordPress - A CMS Comparison for 2020

Choosing the best Content Management System (CMS) for your company is a pretty important decision. After all, your website is the face of your organization. The first thing prospective customers see when considering what your business has to offer. Whether you're creating a new website from scratch or revamping an existing one, choosing the right CMS is essential to the success of your business.

Get Personal with Marketing Automation

Imagine…a world where prospects engage with an ad, which drives them to seamlessly schedule a consultation within your calendar, with no human involvement. Sounds like a dream, right? Well folks, that dream is today’s reality. Marketing automation at its finest.

5 Reasons Your Website Design Isn’t Converting

So you’ve been driving traffic to your website. Way to GO! You’ve done your due diligence with online advertising, SEO, influencer marketing, brand building, social media - you’re basically a pro by now. While these methods can steadily improve website traffic, focusing too heavily on traffic numbers is only part of the strategy. Effective digital marketing should go beyond views and influence site visitors to click that Call-To-Action button.

GO on the Radio

Managing Director, Ben Huard, Talks About All Things GO on Business Radio X

Purpose Driven Marketing and Why Millennials Put Their Money Behind What Matters

84% of millennials don’t trust conventional advertising, and with $3.39 trillion in spending power they're putting their money behind what matters.

Forget 2019. What Are the Digital Marketing Trends for 2020?

One of the most asked questions in the marketing industry is, “What are the new trends?” While many companies are open and willing to jump in and try the biggest, newest, and most talked about innovations on the horizon, some of these changes will make a direct impact on campaigns whether a business is ready, or not.

The Best Commercials from Super Bowl LII

While many people are reacting to the outcome of the big game, the commercials were also a big part of the night. GO's President and Co-Founder, Chad Turner, shows Kara and Scot from Better Connecticut the most popular commercials from last night!

Why Brands Need to Adopt a Marketing Strategy for Voice Devices

By 2019, 67 million of these devices are predicted to make their way into homes and offices, opening the door for marketers and brands to advertise their products and services in new and exciting ways.