Hero or Outlaw? What is your brand archetype?
Is your brand considering what the market status quo looks like, how similarly competitors present themselves? Are your solving or ignoring customer pain points? Are you building something short-term and transactional, or long-term and loyalty garnering? Once your archetype is clearly considered and defined, it acts as a simple lens through which to view and plan content, and as a filter for what is on and off-brand.
Google Analytics 4 is Coming, Are you Prepared?
In October of 2020, right in the midst of COVID, Google announced it would slowly but surely roll out a new Google Analytics version/platform called Google Analytics 4. This news sent marketers and analytic mavens into a tailspin! A new version of Google Analytics?
GREENLIGHT PRODUCTIONS PRODUCES AND DIRECTS DOCUMENTARY PROFILING GOLF ICON ANNIKA SORENSTAM
“Becoming ANNIKA” – a new documentary produced by NBC Sports in conjunction with the United States Golf Association profiling the life and career of golf icon Annika Sorenstam – will premiere Tuesday, May 10, at 9 p.m. ET on GOLF Channel
7 Reasons Why Your Company Blog is Being Ignored and How You Can Fix It
So, you have finally gotten around to writing a blog. Perhaps you spent hours researching, interviewing industry leaders, and narrowing down your keywords. You have read and re-read, perfecting every word, just knowing this masterpiece is going to go viral. You post on your site, and voila! Instant clicks, right?
What is Account Based Marketing
For years, B2C marketers have realized that creating personalized marketing campaigns provided better outcomes. Pay per click and social media marketing have allowed organizations to determine who is genuinely interested in a product and when to target them. It didn't take long for B2B marketers to take notice and realize that what has worked for retailers and service providers can also work for business accounts. Account-based marketing (ABM) was born.
Forget 2020. What Are the Digital Marketing Trends for 2021?
Part of being a good marketer is to look towards the future – to assess the latest in technology that will bring business to customers. With 2020 around the corner, we have a pretty decent grasp on the impact digital marketing will make in the coming year. But what about beyond? Will content still be king? How will SEO change? Will consumers always be enamored with their voice devices? Let's find out.
Concrete5 vs. WordPress - A CMS Comparison for 2020
Choosing the best Content Management System (CMS) for your company is a pretty important decision. After all, your website is the face of your organization. The first thing prospective customers see when considering what your business has to offer. Whether you're creating a new website from scratch or revamping an existing one, choosing the right CMS is essential to the success of your business.
Get Personal with Marketing Automation
Imagine…a world where prospects engage with an ad, which drives them to seamlessly schedule a consultation within your calendar, with no human involvement. Sounds like a dream, right? Well folks, that dream is today’s reality. Marketing automation at its finest.