Email Marketing Manager

About GO

GO is a team of entrepreneur-minded creative individuals who have joined forces to become an award-winning, full-service marketing and communications agency with offices in Hartford, Connecticut and Atlanta, Georgia.

We are seeking a talented, versatile email marketing manager with strong HTML coding skills, rooted in email and industry best practices including knowledge of responsive design/development. If you’re an independent, self - starter who thrives in a fast paced environment, pretty much an all around good person, the kind your mom would want you to hang out with, then you’re the person we’re looking for.

Key Responsibilities

Marketing Automation - develop, implement and optimize complex automations across numerous CRMs supporting both customer retention and acquisition; evaluate opportunities to leverage automations and journeys to make data-driven decisions that help clients achieve goals and improve the customer experience

Data Management - oversee accuracy and robustness of contact and lead/prospect data across numerous CRMs; manage email lists and define the appropriate audiences for various communications

Coding - full-functioning HTML email templates to spec from Sketch/Photoshop files

And more! 

  • Reliable with the ability to deliver projects on time and within budget
  • 3+ years relevant work experience. Agency experience a plus
  • Database management experience
  • HTML, CSS, and JavaScript proficiency
  • Working knowledge of email best practices, CAN-SPAM law and email regulatory compliance
  • Minimum 2 years experience with Salesforce and Marketing Cloud
  • Results-driven, ability to multitask in fast-paced environment and develop processes
  • Experience implementing Customer journey maps
  • Experience implementing A/B Testing strategies a plus
  • Experience with Adobe Creative Suite, Sketch, and InVision
  • Ability to troubleshoot and resolve development and technology issues
  • Strong organizational skills and sharp attention to detail
  • Basic understanding of object-oriented programming and concepts
  • Friendly, highly motivated and works well with others
  • Local to Connecticut or Atlanta is preferred but remote is possible

 


 

We offer competitive compensation based on experience and potential. We’re an extremely flexible work environment that believes heavily in client satisfaction and meeting deadlines but mainly we just believe in doing good work with good people for good people.