Whether you prefer to read while lounging on the beach, in a room with the AC blasting, or swaying in a hammock underneath the shade of a big tree, getting lost in a good book is a great way to enjoy a long, hot day. We’ve compiled a list of some of our favorite books to keep you thinking outside the box during the final stretch of summer.
In the midst of the annual 4th of July festivities and a busy election year, it’s easy to get caught up in the politics that exist in our nation today. This week we’re paying patriotic homage to the Founding Fathers as we explain how they were not just experts in government, but also creative geniuses.
You’ll notice that the steps taken by the Founding Fathers bear an uncanny resemblance to those taken by marketing and communications agencies today when developing and implementing ideas for clients.
For most, this Sunday’s Super Bowl wasn’t as much about the battle between the Broncos and the Panthers as it was the fierce competition between the fifty-two brand new commercials that ran during the big game. For the first time in history, the going rate for a thirty-second spot started at a whopping $5 million. Not a bad investment for brands whose commercials really hit it out of the park. Of the fifty-two spots, however, there were only a handful that truly got the best bang for their buck. From animal/human hybrids to celebrity cameos, this year’s ads ranged from laugh out loud funny to “Did that really just happen?”, leaving viewers entertained and at times, speechless.
Now what type of ad agency would we be if we didn’t give credit where credit was due? Here’s our roundup of the best (and most perplexing) spots that are sure to have everyone talking until next year’s Super Bowl. So without further adieu, we present to you the winners of GO’s 2016 Super Bowl Ad Awards.
As the year quickly comes to a close, there seems like no better time to reflect than the present. Not to toot our own horn or anything, but we’re pretty proud of the fact that our GO team is comprised of fun, innovative, and hard-working individuals. However, we all have our little quirks. Continue reading →
Changing the perception of an industry means going against the grain. Not always an easy task. Someone courageous needs to be willing to take a huge, yet calculated, risk.
Enter Lisa Asadourian.
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With the shift in traditional marketing comes the need to shift your budget. As the popularity of digital video placement continues to grow and smartphones, tablets and computers occupy more and more time out of our every day lives, the idea of using digital video as a core part of your advertising budget is becoming more mainstream. There are two questions that continue to be raised- is there value in moving some of the money originally allocated for your television budget into your digital budget? And how do you justify that move with actual data?